Resources, Capabilities and Core Competencies • Capabilities ØAre the firm’s capacity to deploy resources that have been purposely integrated to achieve a desired end state ØEmerge over time through complex interactions among tangible and intangible resources ØOften are based on developing, carrying and exchanging information and knowledge through the firm’s human capital. Resources and capabilities empower a company to drive the business and face competition with their products & offerings for the need of customers. B.H. The resource-based view (RBV) ... capabilities and other resources that organizations possess differ from one company to another. What one company would do, the other could simply follow and no competitive advantage could be achieved. Apple is known to have a great marketing capability, which, for example, deploys and combines resources like its brand and reputation, its talented marketing managers, its uniquely designed retail stores, its web developers, and it's viral marketers. It serves its customers through several sales channels including company owned stores and online channels. Teacher Resources . Apple and IBM are examples of two companies whose dynamic capabilities have enabled them to evolve with rapid change. relation to Core Competencies, Resources, and Capabilities Word Count: [ ] This article explains the concept of sustainable competitive advantage, the relationship between strategic management and the four specific factors in relation to core competencies, resources and capabilities. Based off this information a firm has to be prepared and know its internal resources and capabilities and offer a more secure strategy. When the capabilities originate from an attribute which other firms do not have then they form an organization’s distinctive capabilities. Business model of Apple Customer Segments. Internal Analysis Tangible resources Apple’s tangible resources are extensive and widely documented despite the company’s high level of security in matters of design. As a result, Apple’s resources and capabilities have become more vertically integrated and are therefore more efficient and effective than any of its rivals. An organization’s resources which are critical in imparting it with competitive advantage are called distinctive capabilities. Apple’s tangible resources include the CEO, Tim Cook, employees, the integrated system of software and hardware, its retail store all across the world. Our interface allows employees to use familiar actions like swiping, scrolling, and tapping to collaborate, stay organized, and adapt to new programs and procedures more quickly.

Capabilities are what the organization can do based on the resources it possesses, another key concept within resource-based theory. Apple Resources And Capabilities Analysis. FIGURE 5.1 Analyzing resources and capabilities: the interface between strategy and the firm CSAC05 1/13/07 9:21 Page 125. state of flux, the firm itself, in terms of its bundle of resources and capabilities, may be a much more stable basis on which to define its identity.3
The value of analysing the tangible assets of the organisation lies in the determination of the potential for the creation of competitive advantage (Grant 2007). At the end of the day, as much as people are tangible assets, their contributions, can be frustratingly unquantifiable at times. The resource-based view (RBV) is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage.. Barney's 1991 article "Firm Resources and Sustained Competitive Advantage" is widely cited as a pivotal work in the emergence of the resource-based view. Nike is a leading sports shoe and apparel brand. In order to make sure that users only download apps that their device supports, the App Store uses values in the UIRequiredDeviceCapabilities property list key to determine the hardware and specific capabilities an app requires.


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